› Press Release (October 28, 2005) – Herzliya Pituach, Israel

Targetpoint will be sending five of its employees to Ad:Tech taking place in New York City from November 7 through 9. Attending the conference will be CEO Or Kuntzman; Executive Director, Strategic Partnerships, Ofer Eshed; Vice President of Global Sales, Ran Yehud; Vice President, CPA Sales, Guy Stolero; and Director of Sales, Sarah Bismuth.

While Ran will continue onto Ad:Tech in Shanghai thereafter, the other members of the Targetpoint team will participate at the PubCon convention for publishers being held in Las Vegas. Kuntzman quipped, "It's a gambling town, and we bet the cards are stacked in our favor."

› Press Release (October 28, 2005) – Herzliya Pituach, Israel

In a surprise to even its own employees, Targetpoint's CEO, Or Kuntzman, announced the creation of a separate division responsible for implementing the CPA and agency strategic alliances formed following Ad:Tech in September. Since August 1 of this year, the company has added five new employees in Israel. Before the end of the year, Targetpoint will be adding another ten to fifteen employees in the Global Sales and Business Development Departments.

 In addition, Kuntzman let it be known that the company has been developing a new technology that will be able to track conversions while matching advertisers with publishers.

 "The biggest concern for advertisers is that users click and then purchase a product or service while keeping costs to a minimum. For publishers, they want to earn the most out of the displayed ads. In the near future, Targetpoint will have the ability to track conversions and know which ads perform best on which websites. This will be highly valuable to everyone involved," said Kuntzman.

› Press Release (October 15, 2005) – Herzliya Pituach, Israel

Following its highly successful participation at the Ad:Tech conference in London at the end of September, and the closing of five major strategic partnerships, Targetpoint has today released the first wave of new products since the company was founded in 2004.

Until today, Targetpoint has offered its AdPoint contextual links to over 5,000 registered publishers in its network. Following the creation of Targetpoint Premium (a division of its Global Sales Department), the company has moved to add rich media to its inventory.

New products include UnderPoint (pop-unders) and ImagePoint (banners). Targetpoint's highly competitive CPM for publishers puts it on the map as one of the few companies providing contextual links and rich media worldwide.

"No country is out of our reach, and no country will be ignored. We look at the whole world as open for business in the evolving advertising market. Where Google and Overture have a toe, Targetpoint will have its two feet", stated CEO Or Kuntzman.

Kuntzman further stated that the company's research and development has been developing its own technology to provide it's own inventory of rich media products.

› Press Release (October 1, 2005) – Herzliya Pituach, Israel

Targetpoint today announced it is expanding operations and has created a new department to attract high-quality publishers.

Founder and CEO Or Kuntzman unofficially launched "Targetpoint Premium" at the Ad:Tech conference held in London from the 28th and 29th of September. Among Kuntzman's goals are to directly compete against its main rival, Google.

"Our current network of over 5,000 registered publishers has proved the success of Targetpoint's technology and personal approach with publishers. We will apply the same professional approach, technological advantage, and business effort to the highest quality websites out there," said Kuntzman.

 "Publishers now have a reasonable alternative that can offer equal or better prices per click than our rivals. From today, Targetpoint places itself in line of international players for effective delivery of targeted advertisements."

Among Targetpoint's goals are to deepen its presence in markets where the battle lines have yet to be drawn. This includes China and most South American countries. The company intends to continue to fight for new business in the North American and Western European markets. The company continues to develop strategic partnerships in order to implement its new business plan, adopted September 1 of this year.

› Press Release (September 22, 2005) – Herzliya Pituach, Israel

Targetpoint today re-released its online administrative and reporting system to include updates every fifteen minutes. Such real time reporting gives publishers instant access to their revenues and agencies immediate real time control over expenses.

"Our online system is meant to be user-friendly. It also has to be friendly to people's budgets. We understand the control agencies want and the results publishers need. Each have important goals, and Targetpoint recognizes that time is one of the most important factors in the online advertising industry," said CEO Or Kuntzman.

Targetpoint's technology continues to wow those who have experienced it. The addition of updated reporting in fifteen-minute increments keeps every publisher and agency in sync with what's happening "now".

Kuntzman added that, "Often, publishers and agencies are forced to wait an hour or 24 hours to see what's happening. That's not only unfair, but, financially, it can be disastrous. Our company seeks to compete on a higher level – delivery of ads and campaigns is not the only concern. There are other questions, like, "how much is this costing us and is it cost-effective?"

The company continues to develop new technologies as it seeks to expand its reach into areas currently dominated by its main rival, Google. The real time reporting gives Targetpoint an upper-hand against major players in the market today.

› Press Release (September 1, 2005) – Herzliya Pituach, Israel

Targetpoint today announced that the company has released its beta version of its online Agency Solution for advertising agencies.

CEO Or Kuntzman commented that the company's "Agency Solution is simple, easy, effective, and user-friendly. In just a few minutes, anyone can launch an online advertising campaign to reach 14 million new pairs of eyes in Targetpoint's Global network."

Companies with a pool of advertisers can now easily manage targeted campaigns to any country in the world while watching the progress in real time through Targetpoint's administrative system for agencies.

"We are accepting any comments – good or bad – from anyone to continually allow us to improve the system. As it develops, the Agency Solution will be a master of effective online advertising and marketing campaigns," Kuntzman added.